Thinking Games – Cookie Policy
Introduction
Thinking Games Inc. (“Thinking Games”, “we”, “our” or “us”) develops and operates free-to-play games distributed via mobile applications ("App/Apps"). We also operate the website Thinking.games, its subdomains and its related features (“Website”, and collectively with the App – the “Services”).
When you visit or access our Services, including when you use our App, we use (and authorize third parties to use) cookies, SDKs, pixels, beacons, local storage and similar technologies ("Tracking Technologies") to collect information about your device, use of our Services and online behavior, and to enhance navigation, performance, analytics, customize your experience, and provide tailored content and advertising.
This Cookie Policy is integrated into and forms part of the Thinking Games Privacy Policy which is currently available at: Privacy Policy
What are cookies?
Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.
Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences and make the interaction between you and the Services smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.
Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (for example when you are visiting our websites) – these are called "First Party Tracking Technologies". In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called "Third Party Tracking Technologies".
Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
What types of Tracking Technologies do we use?
- Strictly Necessary Tracking Technologies – these Tracking Technologies are automatically placed on your computer or device when you access our Services or take certain actions on our Apps or Websites. These Tracking Technologies are essential to enable you to navigate around and use the features of our Services. We do not need to obtain your consent in order to use these Tracking Technologies;
- Tracking and Advertising Tracking Technologies – these Tracking Technologies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The Tracking Technologies remember the websites you visit and that information is shared with other parties such as advertisers and/or publishers. Publishers, advertisers, and third-party ad networks may also utilize Tracking Technologies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through Tracking Technologies by such third parties will be governed by their own privacy policies/cookies policies and principles, which the Company does not control;
- Functionality Tracking Technologies – these Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services;
- Performance Tracking Technologies – these Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
The following Tracking Technologies are used in connection with our Services. For additional information about any of the Third Party Tracking Technologies, please visit the links of those companies provided.
| Tracking Technologies | Type | Purpose |
|---|---|---|
| Analytics Cookies - Google Firebase | Third Party Tracking Technology | Performance Tracking Technologies We use Google Firebase to understand how users interact with our App, analyze usage and performance, and improve the App and user experience. Firebase may collect information such as device information, app usage information and crash and performance data. Google Privacy Policy |
| MixPanel | Third party Tracking Technology | Performance Tracking Technologies We use Mixpanel to understand how users interact with our App and to analyze usage and traffic in order to improve the App and user experience. Mixpanel may collect information about interactions with and use of the App. MixPanel Privacy Policy |
| Singular | Third party Tracking Technology | Performance and Attribution Tracking Technologies We use Singular for mobile attribution and campaign measurement. It may collect information relating to app installations, app openings, Play Install Referrer information, advertising identifiers and certain device information to help us measure and analyze the performance of our advertising campaigns. We may also provide Singular with estimated advertising revenue for the purpose of comparing advertising costs with revenue. Singular Privacy Policy |
| AppLovin MAX (AppLovin, AppLovin Exchange) | Third party Tracking Technology | Marketing or Advertising Tracking Technologies – We use AppLovin MAX as our mediation platform to serve and manage advertisements in the App; it runs an auction for each ad slot in which AppLovin's own networks and the ad networks below bid. These technologies may collect information such as the Google Advertising ID, IP address and approximate location derived from IP address, device and app information, and information about advertisements viewed or interacted with. This information is used to serve advertisements and measure advertising performance. Additional ad networks may be integrated through the mediation platform from time to time, and this list will be updated accordingly. AppLovin Privacy Policy |
| Google AdMob (Google Mobile Ads) | Third party Tracking Technology | Marketing or Advertising Tracking Technologies – Google AdMob bids in the auction run by our mediation platform and may serve the advertisements shown in the App. These technologies may collect information such as the Google Advertising ID, IP address and approximate location derived from IP address, device and app information, and information about advertisements viewed or interacted with. This information is used to serve advertisements and measure advertising performance. How Google uses information from sites or apps that use its services |
| Unity Ads | Third party Tracking Technology | Marketing or Advertising Tracking Technologies – Unity Ads bids in the auction run by our mediation platform and may serve the advertisements shown in the App. These technologies may collect information such as the Google Advertising ID, IP address and approximate location derived from IP address, device and app information, and information about advertisements viewed or interacted with. This information is used to serve advertisements and measure advertising performance. Unity Privacy Policy |
| ironSource Ads (a Unity company) | Third party Tracking Technology | Marketing or Advertising Tracking Technologies – ironSource Ads bids in the auction run by our mediation platform and may serve the advertisements shown in the App. These technologies may collect information such as the Google Advertising ID, IP address and approximate location derived from IP address, device and app information, and information about advertisements viewed or interacted with. This information is used to serve advertisements and measure advertising performance. Unity Privacy Policy |
| Google User Messaging Platform | Third party Tracking Technology | Strictly Necessary / Consent In the European Economic Area, the United Kingdom and Switzerland, we use Google's User Messaging Platform to ask for your consent to personalised advertising and to store your answer on your device. You can change it at any time in the App under Settings → Privacy options. Google Privacy Policy |
| Other cookies | First and Third party Tracking Technology | Strictly necessary Tracking Technologies These unlisted tracking technologies may be used in internal sections of the Services to customize and simplify the user experience, provide requested functionality, maintain security and remember choices you have made. |
How to manage and control Tracking Technologies
There are various ways in which you can manage and control your Tracking Technologies settings. You can change your preferences using our cookie settings tool (however, please note that this tool may only be available in certain jurisdictions). Other methods of managing your Tracking Technology preferences includes: changing your browser settings to send a “Do-Not-Track” signal. In such case, your browser will send us a special signal to stop tracking your activity; however, please note that certain features of the Website may not work properly or effectively if you delete or disable cookies.
To learn more about how can manage your cookies, below is a list of useful links that can provide you with more information on how to manage your cookies:
You can learn more and turn off certain third party targeting and advertising cookies by visiting the following third party webpages:
- The Interactive Advertising Bureau (US)
- The Interactive Advertising Bureau (EU)
- European Interactive Digital Advertising Alliance (EU)
In the Android version of the App, you can change your advertising choices from inside the App:
- In the Android version of the App, if you are in the European Economic Area, the United Kingdom or Switzerland: open Settings and choose Privacy options to reopen the consent form and change your answer.
- In the Android version of the App, if you are in the United States: open Settings and turn on “Do Not Sell or Share My Personal Information” (see our Privacy Policy).
You can withdraw your consent to personalized advertising experience on your device at any time by using your device settings as follows:
- On iOS, depending on the applicable iOS version, you may withdraw consent across all apps by either enabling the “Limit Ad Tracking” setting or disabling the “Allow Apps to Request to Track” permission in your iOS device settings. Depending on the applicable iOS version, instead of withdrawing consent on a device-wide basis, you may also have the option of withdrawing consent on a per-app basis by disabling tracking permissions for specific apps that appear under the “Allow Apps to Request to Track” setting in your iOS device settings (precise directions may differ depending on the applicable iOS version.)
- On Android devices, you may reset or delete your Google Advertising ID and manage your advertising personalization preferences through your Android device settings. Resetting the advertising ID replaces it with a new identifier. Deleting the advertising ID removes it entirely; apps may still show advertisements, but they will not be personalized based on the advertising ID. You may also opt out of ads personalization through the same settings. Precise directions and setting names may differ depending on your Android version and device manufacturer.